Sounds Like Fun
Appropriate for people who may not be bicyclists, but think a bike tour sounds like fun. Daily mileage between 15 and 30 miles.
I Own Bike Shorts
Appropriate for people who ride or would like to ride regularly, and athletic beginners. Daily mileage between 30 and 50 miles.
My Bike Has a Name
You know who you are. Appropriate for people who have spent enough time in the saddle to have named their bike, or people seeking an athletic challenge. Daily mileage 50 to whatever you want.